The Sugar Hollows are an alternative indie southern rock band from Richmond, VA. The band came together in 2020 through a series of apartment jam sessions and has since grown into a touring act, playing shows throughout the East Coast and sharing stages with artists and at festivals along the way.

The band’s sound comes from the different musical backgrounds of its members, pulling from indie rock, southern rock, and alternative music, with some room to stretch out and jam along the way. Their songs are rooted in real life, relationships, growing up, good times, hard times, and the everyday things that most people can see a little bit of themselves in. The music moves between driving rock songs, big hooks, laid-back moments, and more open-ended jams, with each member bringing their own personality to the music.

Their second album, Radio Waves, was released in 2024 and recorded at Good Weather Records, with mastering by Carlos Chafin at In Your Ear Studios. The album features songs like Slow Lane, Headin’ South, and Silver Bullet, which have become some of the band’s favorites to play live. Radio Waves also helped introduce the band to regional radio and new audiences across the East Coast, leading to tours and appearances at FloydFest, Riverrock, and the Altria Theater.

In August 2026, The Sugar Hollows released their third album, Resonance, recorded with In Your Ear Studios. The album builds on the sound the band has developed over the past several years while continuing to explore new ideas and stories drawn from everyday life.

At the end of the day, The Sugar Hollows are a group of friends who like making music together and playing it for people. They write songs about things they've lived through, things they've seen, and things that people can relate to. Then they take those songs on the road, leave some room to stretch out, and see where the night takes them.