The Sugar Hollows are an alternative indie rock band from Richmond, VA, blending Southern rock, Americana, and indie influences into a high-energy live show built around big hooks, driving rhythms, and plenty of room to stretch out and jam.
Formed in 2020 through a series of apartment jam sessions, the band has grown into a touring East Coast act, performing at FloydFest, Riverrock, the Altria Theater, and The Broadberry, including an appearance opening for Sam Bush.
The band released their second album, Radio Waves, in 2024, followed by their third album, Resonance, in August 2026. Their songs draw from real life, relationships, growing up, good times, hard times, and everything in between.
At the heart of it, The Sugar Hollows are a group of friends who love making music together, taking it on the road, and seeing where the night takes them.
The group has solidified its style from its early jam session days into a full band rooted in a Southern sound, evident on their new record Resonance recorded at In Your Ear Studios.
Fusing the sounds of Americana, country, rock and folk, The Sugar Hollows formed a sound that is all its own.
Across Resonance, the five-piece blend southern rock, Americana, folk, blues, indie and jam influences into a sound that feels both deeply rooted and refreshingly open-ended.
Nothing beats the sound of a good band playing good songs in a good room. And that’s exactly what the Sugar Hollows deliver on their newest album Resonance.